Growth Marketing Specialist (B2B)

Your Purpose We're looking for a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist to become the operational backbone of our marketing team. This is a hybrid role that spans demand generation, event operations, campaign execution, and marketing ops, all with a relentless focus on pipeline growth and efficiency. You'll own programs end-to-end: from building the strategy and managing vendor relationships to tracking budgets, analyzing results, and iterating fast. Events are an important part of the mix, but so are ABM plays, content-driven lead gen, partner marketing, and everything in between. We need someone who doesn't wait for instructions. You see a gap, you fill it. You use AI tools daily to multiply your output. You're as comfortable building a campaign report in HubSpot as you are negotiating a venue contract or writing a landing page brief. If you thrive in fast-paced, "do more with less" environments, this role is for you. Reports To Senior Marketing Manager for Bitso Business - Ingrid Carraro Who You Are 4+ years of experience in B2B marketing, ideally in roles that combined demand gen, events, and marketing ops. A genuine growth mindset — you're metrics-driven, experiment-happy, and always looking for the next lever to pull. Solid experience managing events and marketing budgets , vendor contracts, and multi-vendor logistics. Hands-on proficiency with HubSpot (Marketing Hub & CRM). Strong analytical skills : you're comfortable in spreadsheets, dashboards, and data. You make decisions with numbers, not gut feeling. Heavy, daily user of AI tools: you already use AI to write, analyze, automate, and create. This is non-negotiable. Exceptional organizational skills: you manage multiple projects, deadlines, and stakeholders without dropping balls. Excellent written and verbal communication in English and Spanish. Based in Mexico City with availability for occasional travel. Nice-to-Have Experience in fintech, financial services, or