Product Manager, BNPL Online

About Aplazo Aplazo is Mexico’s leading “buy now, pay later” platform, giving consumers flexible, transparent payment solutions while helping merchants grow their sales. We’re a fast-growing Series B fintech backed by top global investors, combining technology, data, and design to redefine financial access. Role's Mission BNPL Online is how merchants bring Aplazo into their e-commerce checkout—through plugins, custom integrations, and the widget that shows shoppers their payment options. The Product Manager, BNPL Online owns this product end to end: what we build, in what order, and why. This is an individual contributor role: no direct reports, full ownership of the roadmap and its outcomes. You report directly to the Head of Merchant Success and work daily with Engineering, Merchant Success, and Analytics to move merchants through the funnel that defines this product—Integration, Checkout, Widget, and Merchant Data—and to remove whatever is currently the biggest blocker in that chain. The standard is not shipped features—it is adoption and merchant outcomes. A plugin that gets installed correctly the first time, a checkout that converts, a widget that merchants trust enough to leave untouched: that is the evidence the roadmap is right. Key Responsibilities PRODUCT STRATEGY & ROADMAP - Own the BNPL Online roadmap — prioritize across Integration, Checkout, Widget, and Merchant Data based on where the funnel is actually breaking, not where it's loudest. - Translate merchant and KAM feedback into product requirements — distinguish a one-off request from a pattern worth building for. - Make the hard prioritization calls — and be able to explain, to Engineering and to leadership, why something didn't make the roadmap. EXECUTION & DELIVERY - Write specs precise enough for engineers to build from without a meeting — and clear enough for a merchant-facing team to explain to a client. - Run the integration and plugin experience like a product, not a projec